Creative agency WPP was named Creative Company of the Year 2025 at the Cannes Lions International Festival of Creativity.

WPP Mindshare also received the joint highest point tally in the Media Network of the Year category.

Mark Read, CEO of WPP, said: “Our success at Cannes Lions is a tribute to the extraordinary talent and passion of our people worldwide, and to the clients who entrust us with their brands.”

“It’s also a powerful statement about the central role of creative and media excellence in building brands, shaping culture and driving growth, a principle at the heart of WPP and one I’m very proud to see recognised today,” he added.

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Winning Creative Company of the Year “is always a huge honour”, said Read.

“But celebrating this achievement with our brilliant people at my last Cannes as CEO makes it doubly special. Congratulations and thank you to everyone who made it happen.”

The agency was awarded 168 Lions across the festival, including 10 Prix awards and a Titanium Lion.

The Titanium Lion was awarded to Ogilvy’s Vaseline Verified campaign, which also won two Grand Prix awards for Social and Creator and Health and Wellness.

Rob Reilly, global chief creative officer of WPP, said: “In a world increasingly shaped by AI, authentic human creativity with integrity commands a growing premium.”

“This year’s winners from across WPP brilliantly showcase how our agencies are owning innovation and technology, not to replace creativity, but to amplify it, solve complex challenges for brands, and connect with audiences in more meaningful ways,” he added.