Coffee brand Taylors of Harrogate is showcasing the convenience and portability of its popular coffee bags, helping caffeine lovers get their fix on the go.

Developed in partnership with London agency Lucky Generals, the work will be centred around three 15-second spots that illustrate how the Yorkshire-based firm’s bags are ideal for coffee lovers in the most remote and inhospitable locations.

These cinematographically-shot shorts will be accompanied by radio activity that comedically brings the campaign to life with a series of real-life scenarios.

“Making a great coffee doesn’t always need to be overly complex or difficult. With Taylors Coffee Bags, we can offer coffee lovers a high-quality and convenient way to make a great coffee, without the need for compromise, whether they’re deep in the Highlands or just escaping a chaotic morning,” said Jack Scott-Paul, senior brand manager at Taylors.

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“This campaign celebrates the freedom of enjoying a delicious coffee anywhere, without the need for machines or making do with poorer quality alternatives.”

With media planning and buying handled by Goodstuff, the creative will run across a range of media platforms including Meta, Pinterest, Ozone and radio.

Nick Bird and Lee Smith, creative directors at Lucky Generals added: “Whether it’s the great outdoors… or visiting the in-laws. This campaign was all about finding those relatable moments where you wouldn’t expect to find great coffee.”

“Taylors Coffee Bags make it possible to have a decent coffee, slap bang in the middle of the Highlands during a rainy British summer,” they added.