Fast food chain McDonald’s UK and Ireland has named Ben Fox as SVP, chief marketing officer.

He has taken over the role from Michelle Graham Clare, who will be the next chief marketing officer and corporate vice president for IOM.

Fox has most recently held the position of senior director of marketing and strategy for EMEA international development licenses. He helped shape brand and business strategy across 36 markets.

“I’m thrilled to be returning to the UK and Ireland market and heading up an incredibly talented team, and it’s great being able to live and breathe the work they are executing every day,” he said.

“We want to carry on creating exciting food our customers want to talk about, experiences that create the next generation of McDonald’s memories, and exciting campaigns that connect with all of our customers in the way that only we can.”

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Fox will be responsible for overseeing food strategy and marketing campaigns. He will also lead the marketing team.

Since taking over the position, he has led several campaigns including ‘A Minecraft Movie’ collaboration.

Alistair Macrow, CEO of McDonald’s UK & Ireland said: “It’s fantastic to have Ben back and part of the UK&I leadership team. Ben has always been a passionate brand advocate and has a brilliant understanding of how to connect with our customers, and the unique role we can play in their lives.”

“Since taking on responsibility for the Marketing team at the beginning of the year he has already demonstrated his strong business acumen and bold leadership to build a marketing and food strategy responding to what our customers need right now, and I know it will generate excitement and create those special moments in our customers’ day,” he added.