The Institute of Practitioners in Advertising (IPA) has collaborated with Brixton Finishing School as part of its efforts to scale its Advertising Unlocked Initiative.
Launched eight years ago, Advertising Unlocked is the UK ad industry’s nationwide “open day”.
As part of the partnership, Brixton Finishing School will provide access to employability support and resources to participating schools through its Brixton’s ADventure programme.
“The industry won’t evolve by accident. It takes intention, innovation and access,” said Ally Owen, founder of Brixton Finishing School.
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“With ADventure as the bridge and the IPA at the helm, we’re creating early engagement that genuinely changes lives and ultimately, changes the face of our industry.”
The school will also offer live train-the-trainer sessions and give post-event guidance to participating agencies.
Leila Siddiqi, director of diversity and inclusion at the IPA said: “We are delighted to be partnering with Brixton Finishing School for Advertising Unlocked 2025. Their track record in reaching and supporting diverse, untapped talent perfectly complements our ambition to make the industry more inclusive and accessible.
“By combining our industry network with their expertise in early engagement and in readying students for employment, we’re ensuring that the next generation doesn’t just get to look inside – they thrive once they’re in. This collaboration helps build a stronger, more sustainable talent pipeline that reflects the creativity and diversity our industry needs to stay relevant and future-focused,” she added.
