Bauer Media Group has completed its acquisition of Out of Home (OOH) business Clear Channel Europe-North, giving advertisers access to up to 350 million consumer touchpoints across 16 European markets.
Under the name Bauer Media Outdoor, the company adds OOH advertising to Bauer Media’s offering, which is “a strong strategic fit with its existing Audio and Publishing divisions”, the firm said.
Bauer – which comprises 200 magazine brands, 150 audio brands and 110,000 OOH sites – described the move as a “key step” in its strategy, “strengthening its core media-related businesses and unlocking new digital opportunities”.
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Justin Cochrane, CEO of Bauer Media Outdoor, said: “We are hugely excited about our future as part of Bauer Media. We are ambitious about growing the business through sustainable innovation, greater reach, and creativity.”
“Whilst in the immediate term it will be business as usual, we look forward to working with our new Bauer Media colleagues, and also listening carefully to our customers and partners, to deliver exceptional advertising and infrastructure solutions in the future,” he added.
Yvonne Bauer, chair of the Bauer Media Board said: “As we mark our 150th year, we are excited to open this new chapter and welcome Clear Channel Europe’s talented team to Bauer Media. This acquisition will drive our overall growth strategy and accelerate our digital transformation.”
