Energy drinks brand Lucozade Sport has enlisted the services of global footballing superstar Jude Bellingham to help promote its new ‘Ice Kick’ flavour.

The campaign will feature the Real Madrid and England man’s iconic goal celebration, which sees him pose with his arms outstretched in front of the Real faithful.

The new beverage’s name is also a reference to Bellingham’s clutch of goals for England during Euro 2024 last summer, with his dramatic overhead kick saving the Three Lions from an ignominious exit at the hands of Slovakia.

“I’m so excited to launch Lucozade ‘Ice Kick’. I’ve loved being involved in creating this new drink, when my brother and I were younger, we would always grab a Lucozade from the shop before training,” Bellingham said.

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“To now be able to launch my very own drink with this iconic brand is a surreal moment. Ice Kick has my favourite flavours so I’m sure you’ll love it as much as I do.”

The work will be centred around a 50-second clip featuring Bellingham blasting through a block of ice with a powerful shot, uncovering the mysterious new drink, which is set to be available exclusively at Sainsbury’s before a wider release.

Tom Bell, Suntory Beverage and Food Great Britain and Ireland marketing director, said: “This is an unforgettable moment for our brand and our business. We’ve partnered our iconic Lucozade brand with one of the most exciting football talents in the world to create a drink that we know consumers will absolutely love.”

“We are always looking for new ways to support active lifestyles, and Ice Kick helps us do exactly that, combining a great refreshing taste with the hydration people need when exercising. Summer will be here before we know it and we’ll be there with a cool new flavour to refresh them,” he added.