Cadbury launches ‘Gooey’ love album

Ahead of Valentine’s Day, Cadbury Crème Egg has unveiled an album of “gooey” love songs.
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Cadbury Crème Egg has unveiled an album of “gooey” love songs for this year’s Valentine’s Day.

The album, which features ten tracks, builds upon the chocolate brand’s creative platform ‘How do you eat yours’ which was launched last year.

Written and developed by creative agency VCCP in collaboration with audio house Siren, the album features hits such as ‘My Gooey Boo’, ‘Tame This Wild Egg’ and ‘Dreaming of Goo’.

It is available on Spotify.


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Listeners could be in with the chance to win an exclusive Limited Edition Gooey Love Songs Vinyl, filled with real Crème Egg goo. To win consumers need to take a compatibility test, which reveals the personality traits of their ideal partner, and what gooey love song to play them.

The quiz was created by VCCP’s digital experience agency Bernadette.

Joshua Collier, Cadbury Crème Egg brand manager said: “Crème Egg is all about bringing a bit of fun to the start of the year to ask the age old question of ‘How Do You Eat Yours?’.

“This update to our core campaign allows us to celebrate this calendar moment in a unique, memorable and Extremely Crème Egg way.”

Simon Connor, creative director at VCCP added: “Last year over 100,000 took the Crème Egg Personality Test to find out what How You Eat Yours told them about themselves.

“This year, Crème Egg is back to help people find love with a Relationship Compatibility Test and a collection of Gooey Love Songs written especially for you and your match.”

The campaign will run until 26th March and will be supported through social media, digital platforms, and radio.

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Cadbury launches ‘Gooey’ love album

Ahead of Valentine’s Day, Cadbury Crème Egg has unveiled an album of “gooey” love songs.

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Cadbury Crème Egg has unveiled an album of “gooey” love songs for this year’s Valentine’s Day.

The album, which features ten tracks, builds upon the chocolate brand’s creative platform ‘How do you eat yours’ which was launched last year.

Written and developed by creative agency VCCP in collaboration with audio house Siren, the album features hits such as ‘My Gooey Boo’, ‘Tame This Wild Egg’ and ‘Dreaming of Goo’.

It is available on Spotify.


Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning


Listeners could be in with the chance to win an exclusive Limited Edition Gooey Love Songs Vinyl, filled with real Crème Egg goo. To win consumers need to take a compatibility test, which reveals the personality traits of their ideal partner, and what gooey love song to play them.

The quiz was created by VCCP’s digital experience agency Bernadette.

Joshua Collier, Cadbury Crème Egg brand manager said: “Crème Egg is all about bringing a bit of fun to the start of the year to ask the age old question of ‘How Do You Eat Yours?’.

“This update to our core campaign allows us to celebrate this calendar moment in a unique, memorable and Extremely Crème Egg way.”

Simon Connor, creative director at VCCP added: “Last year over 100,000 took the Crème Egg Personality Test to find out what How You Eat Yours told them about themselves.

“This year, Crème Egg is back to help people find love with a Relationship Compatibility Test and a collection of Gooey Love Songs written especially for you and your match.”

The campaign will run until 26th March and will be supported through social media, digital platforms, and radio.

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