Tesco has unveiled a new campaign highlighting the importance of food in our daily lives.
The campaign ‘It’s Not a Little Thing’, devised by creative agency BBH, replaces the supermarket’s ‘Food Love Stories’ campaign.
It uses a series of vignettes to showcase how food helps people to express their emotions, from gratitude to apologies.
BBH executive creative director Felipe Serradourada Guimaraes said: “Finding the nation’s biggest grocer’s point of view on great quality food, is not a little thing, it’s everything.”
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As part of the campaign, a selection of limited-edition bags for life featured in the hero film will be available for purchase in Tesco stores.
The campaign will run nationwide across TV, video-on-demand, cinema, social media, radio, press, out-of-home and digital channels.
Images for the campaign were photographed by Jess Bonham through LGA.
Tesco UK marketing director Murray Bisschop added: “When it comes to food, every detail matters to us, because we know the role it plays in our customer’s lives. Our new campaign captures this. We believe a great dish starts with quality ingredients, whether that’s a tender steak, crisp greens or juicy corn on the cob. For us, it’s not a little thing, it’s everything.”
