Jewellery brand Pandora has renewed its contract with media agency Dentsu for a further two years.

The high street retailer and Dentsu have worked together since 2016 and the media agency will continue to represent Pandora across 36 markets including the UK, USA, Canada, Italy, Germany, France and Australia.

As part of the relationship, Dentsu built The Pandora Experience Lab to create end-to-end customer experiences by connecting media, performance marketing, CXM and creative.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

“We truly consider our relationship with Dentsu to be a strategic partnership, that has grown well beyond that of a media agency. Dentsu’s willingness to innovatively rethink how we approach customer-centricity has been invaluable to Pandora’s transformation over the last several years,” said Pandora vice president of paid media and performance marketing Dennis Pedersen.

“What began as an integrated marketing transformation has really triggered discussions about how our entire business operates and this is a reflection of the high level of mutual trust we have built between our businesses.”

Dentsu head of the Pandora experience lab Sylvain Valeix added: “We are extremely proud of the partnership we have built with Pandora over the past eight years. Our custom-built solution, The Pandora Experience Lab, has been designed to drive a culture of innovation and experimentation, realising the full potential of media as a driver for growth and brand impact.

“We are grateful to Pandora to have placed their trust in us to help drive the next chapter of their transformation journey,”