Bookmaker Coral’s latest campaign has enlisted the help of social media influencer Big John to launch a motorway service guide for football fans.

The social media star, who is known for eating large quantities of food on TikTok and Instagram, will feature in a content series created by Coral and creative agency Wonderhood Studios.

Wonderhood Studio creative director James Rafter said: “Motorway service stations bosh. Big John bosh. Parking, toilets, food bosh. Watch the series. Bosssshhh.”

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In the content series, Big John visits motorway services throughout the country and gives his recommendations on the best ones for away day fans.

The first episode sees the influencer visit Oxford Services. Future episodes of the series will see Big John visit Fleet Services and London Gateway Services.

Coral’s David Stevens said: “The service station is an essential stopping off point for match-going football fans, whether it’s for a wake-up coffee and bacon bap, picking up some sweet treats for the journey home, or for those that urgently need a quick toilet break. For the die-hards that follow their team week in week out, the choice of service station is a big one, and who better than Big John to give his verdict on where to make that all important pit-stop.”

The campaign is part of the brand’s ‘We’re Here for it’ platform, which aims to put fans first.