Consultancy group EY showcases how businesses must adapt to change in a new integrated marketing campaign.

The ‘Transformations’ campaign forms the next phase of the organisation’s ‘Shape The Future with Confidence’ expansion plans.

Devised by creative agency Ogilvy UK, ‘Transformations’ launches with a 60-second spot running across Blooomberg, Euronews, CNBC, BBC News, CNN and Connected TV.

Ogilvy UK managing partner Chris Spenceley said: “To tell the true transformational capability of EY, we created a device that represents its full spectrum of services as an entity of multi-coloured, multi-faceted shapes that transform everything in their wake.

“They are a positive, aspirational force, that through the film inspires, supports and benefits humanity at every touch point, all to reinforce the new brand platform of ‘Shape the Future with Confidence’.”

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The campaign, produced by production company Not To Scale and directed by Dutch film director Rogier Schalken, also consists of a 30-second spot.

It will also run across digital out-of-home, online and social media platforms. Its digital out-of-home ads will be featured in airports across the world.

Media Planning was carried out by EssenceMediacom.

EY global chief brand and marketing officer John Rudaizky said: “Those who shape the future create it, and in the film ‘Transformations’ – part of the EY ‘Shape the Future with Confidence’ brand expansion – we demonstrate how innovation helps business leaders grow their organizations, even during global challenges.

“Traditional multiyear strategies and linear transformations are becoming outdated. Success now depends on human-centric leadership, balancing optimization with reimagination, strategic ecosystems, and collaborative full-spectrum teams solving issues together.”