Motor insurance provider 1st Central has worked with creative agency Armadillo to deliver “added value to customers” through “creative, personalised CRM experiences”.
According to the motor insurance provider, the arrangement uses Armadillo’s expertise to “break new ground”.
The appointment of the agency is effective immediately.
1st Central digital and marketing director David Judic said: “We’re focused on making insurance simple, supportive, and authentic.
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“Partnering with Armadillo will enable us to develop richer communications that are personalised, useful, and relevant to each customer.”
The appointment is the latest in a series of new business wins for Armadillo, including food supplement brand Huel and building society Nationwide.
The agency recently won several silver and gold awards at the DMA Awards 2024 for its McDonald’s and The Walt Disney Company campaigns.
Armadillo CEO James Ray said: “We’re incredibly proud to be joining forces with 1st Central and helping to redefine the customer journey in motor insurance.
“It’s a terrific team, with big ambition. We can’t wait to get started.”
