Following a competitive pitch, Breast Cancer Now has named Ogilvy UK as its new creative agency.
The agency will replace BMB, which has managed the charity’s creative account since 2021.
Breast Cancer Now director of fundraising, communications, and engagement, Rachael Franklin, said: “Embarking on our new relationship with Ogilvy UK is an exciting and important moment for us. Breast cancer is not a done deal, our brand is critical to our growth, and it must work extremely hard over the coming years to have the greatest impact for everyone affected by breast cancer.”
Franklin added: “Throughout the pitch process, Ogilvy UK demonstrated a high level of commitment to our cause, showing sensitivity towards the issue of breast cancer while also bringing energy and passion. We are confident that together we can accelerate our brand awareness so that everyone who needs us knows that we are here.”
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According to Breast Cancer Now, the change in agency is part of a shift in its organisational strategy.
Franklin said: “BMB played a hugely significant role in supporting us to build our first-ever brand strategy. They worked with us to deliver powerful and impactful campaigns that really showed us how we could leverage our potential to reach and engage people affected by breast cancer, so they know we’re here for them, as well as reaching those who can support us and signposting them to do so.
“Ogilvy will now see us through our next strategy period, supporting our brand awareness to lead us to our vision that by 2050, everyone diagnosed with the disease will live, and be supported to live well.”
BMB worked on campaigns a “Gallery of hope”, “We’re here”, “Real talk” and “Stories of secondary” for the charity.
Ogilvy global chief executive of advertising Fiona Gordon said: “This is a charity with an incredible vision that does amazing work. Breast Cancer Now knows that to help everyone diagnosed with breast cancer, action is needed now.
“Using our creative firepower and integrated specialisms, we can’t wait to get going to help drive the action needed now and for the future. The Breast Cancer Now team have been terrific to work with during the pitch process and we look forward to making a real impact together.”
