Rachel Aldighieri has been named as the Data and Marketing Association’s (DMA) new CEO.
Having held the role of managing director for over ten years, Aldighieri will take over from the current CEO Chris Combemale on 1 January 2025.
After 15 years as CEO, Combemale will move into the role of public affairs director.
Aldighieri said “In times of regulatory change, the importance of trade bodies cannot be understated. As the voice of the data and marketing industry, run by the industry for the industry, we are committed to championing growth, effectiveness and trust across the sector, and setting high standards to give marketers a strategic voice in the boardroom.
“As CEO, I will continue to build on the DMA’s empowerment agenda through our proven approach to measurement, upskilling, and customer-first principles to ensure the DMA makes a recognisable difference to marketers by amplifying their voice across industry.”
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The DMA describes itself as a customer-first marketing trade body. It hosts an annual awards programme that recognises creativity, strategy, and results-driven work.
“We are proud of the diverse and vibrant community we have built, and want to continue on this strong trajectory, As CEO, I see a clear opportunity for the DMA to have an even broader and more positive impact on the economy and wider society by empowering our members, championing data and emerging technologies in a responsible way, and prioritising talent through driving diversity, equity and inclusion,” said Aldighieri.
Outgoing CEO Chris Combemale added: “As the UK continues the process of its digital evolution, I am delighted to continue to represent the industry in legislative and regulatory affairs in my new role. I remain passionately committed to ensuring the Data (Use and Access) Bill successfully completes its legislative passage and will continue to fight hard to secure amendments that are essential to charities and data providers in our community.
“Shaping the industry’s approach to responsible marketing and influencing the legislative framework during fifteen years of dramatic transformation has been at the heart of my tenure. The dramatic transformation of customer engagement in the digital era has coincided with macro level challenges such as the financial crisis, the pandemic, and the cost-of-living crisis, which our industry has navigated successfully.”
