Channel 4 has partnered with AI-powered payments network Klarna to launch a new contextual advertising campaign centred on popular reality show Married at First Sight UK.
The campaign, which will debut this month, aims to drive awareness of Klarna’s flexible interest-free payment options among online shoppers.
Featuring the voice of Married at First Sight expert Mel Schilling, the four-part series connects fan-favourite moments from the show to Klarna’s services.
Conceptualised by Channel 4’s Content and Creative Solutions team and produced by weareseventeen, the partnership is being delivered in collaboration with EssenceMediacom.
The ads will air during the latest series’ ad breaks and across the broadcaster’s various streaming platforms.
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“Married at First Sight UK continues to drive audiences, being the most streamed show across British commercial broadcaster on-demand (BVOD) platforms in September,” said Amy Jenkins, customer and commercial leader at Channel 4.
“Alongside this impressive scale, our partnership enables Klarna to connect to highly relevant moments for their audience, using the MAFS magic to land their message memorably. We are excited to see the ads go live and add to the buzz around the series.”
Married at First Sight UK, produced by CPL Productions, airs on E4 Monday to Thursday at 9 pm and is available on Channel 4 streaming.
Klarna head of European campaign, Celine Menzen added: “Our partnership with Married at First Sight UK is an exciting opportunity for us to bring even greater awareness of the benefits that Klarna’s Pay Now, Pay in 3 and Pay in 30 options can offer British shoppers.”
