Today’s tech-driven marketing landscape means brands and advertisers have a plethora of audience insights and data at their fingertips. But how can they ensure they are making the most of this?

In digital advertising, the method of delivery is as important as the message, if brands are to land an effective, engaging campaign.

Joining us on our Marketing Bites podcast to give us their unique perspective are Thom Arkestaal, director, advertising insights at Microsoft Advertising and Xanthe Pickford-Avery, head of search at The7Stars.

We’ll be covering how consumers are connecting with brands and advertising, how important brand recognition is to advertising effectiveness, and what pieces of insight are most crucial to brands looking to attract new consumers.