Tesco is celebrating the iconic status of its Meal Deal offering with a new social campaign to shine a spotlight on the introduction of a plethora of new products.
Developed in partnership with creative agency BBH London, the social-first push showcases the UK’s unique love affair with the retailer’s famous lunchtime promotion.
A 60-second film, directed by Otis Dominique and produced by BBH’s Black Sheep Studios, showcases the UK’s universal love for the meal deal itself as well as the more than 10 million Tesco meal deal combinations available.
‘Tesco Meal Deal – Your Best Combo, Made Better’ shows fans from all walks of life interrupting each other to enthuse about their own favourite combos, with each insisting their choice is the only true 10/10.
The creative will run across a range of social media platforms including TikTok, Facebook and Instagram for the next four weeks.
“As soon as this brief came in I knew it was a chance to give the Tesco meal deal the iconic treatment, and rightly so,” said BBH London associate creative director, Breige Donaghy.
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“Every Brit has a combo they are willing to die on a hill for, reflecting this in a playful way was the only way I wanted to go. PS – it’s prawn mayo sandwich, BBQ Hula Hoops and a Coke. End of.”
The spot also takes the opportunity to flag up some of Tesco’s recent improvements and additions to the meal deal menu, including seven new salad options.
Tesco UK marketing director, Murray Bisschop added: “The Tesco meal deal is hugely popular with our customers, and we wanted to let them know we have made it even better,”
“With millions of possible combinations across our stores, our recent improvements to ingredients and more than 20 new mains introduced, the Tesco meal deal has got something for every taste.”
