Network provider ID Mobile has leant in to the breathless excitement of football’s transfer deadline day over the weekend with a cheeky dig at its rivals.

Developed by creative agency Trouble Maker, the out-of-home focused work features images of customers who have ‘transferred’ to the ID Mobile service from its rivals.

Mirroring similarly clever campaigns by the likes of Surreal, the brand found customers with the same surnames as England internationals Harry Kane, Jack Grealish, Ollie Watkins and Chloe Kelly to give the creative an eye-grabbing turn.

“Whether it’s a player looking for a bumper new contract with a new club, or someone looking for a new phone contract, getting the best value is important for all of us,” ID Mobile customer and marketing director, Lewis Henry said.

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“We love the alignment with the frenzy of transfer deadline day and the humorous approach that Trouble Maker has taken to encourage people to switch to our bumper new deal during this transfer window.”

‘Sign like a pro’s’ overarching strategy, creative, planning and PR were all handled by Trouble Maker, with the work notably featuring at Outernet London.

Trouble Maker founder, Jonny Grum added: “We wanted to tap into the excitement and chaos of transfer deadline day, but with a playful twist.

“Featuring famously named new signings to iD Mobile on giant billboards provides a great platform to highlight this brilliant new deal, and the value customers can derive from transferring to iD Mobile.”