Challenger cereal brand Surreal has caused a stir by signing Dwayne Johnson, Serena Williams, Michael Jordan and Ronaldo for its latest integrated campaign.
The one caveat: these are in-fact simply ‘regular’ people that the brand has paid to take part in the campaign; ‘Dwayne Johnson’ is actually a London bus driver, ‘Serena Williams’ is a student and ‘Michael Jordan’ is just a ‘normal bloke’ from St Albans.
We’re Dwayne Johnson's FAVOURITE cereal
Michael Jordan and Ronaldo love it too, but Serena Williams wasn't quite so keen… pic.twitter.com/98X3EXbJK6
— SURREAL (@eat_surreal) March 6, 2023
To work within its budget constraints, Surreal thought outside the cereal box to find regular people with irregular names and paid them to review their cereal; getting the thumbs up from Dwayne but a resounding ‘not for me’ from Serena.
“We’re buzzing to be the official cereal of a Dwayne Johnson and a Serena Williams. If anyone knows a Dave Beckham, please get in touch,” Surreal co-founder Kit Gammell said.
Surreal added that they were yet to hear from any of the appropriated celebrities, or their lawyers.
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