ITV has showcased Big Brother’s bold new look in a promotional video for the show’s upcoming edition.

The new look – a rainbow design of the show’s iconic eye logo – was showcased during an episode of Love Island.

The reality TV series returned last year after a five year hiatus since it last aired on channel 5.

Last year’s logo featured the iconic eye filled with brightly coloured emojis including a broken heart, a hashtag, an exclamation mark and a hashtag.

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The logo of the show’s first UK series, presented by Davina McCall, was contestant Melanie Hill’s eye. In the show a group of housemates live together with no contact with the outside world, but are constantly watched by television cameras and personal audio microphones.

When the show re-launched it drew on the all-seeing eye with a disconcerting set of out-of-home works tapping in to the idea that “Big Brother sees it all”.

Commenting on the logo’s latest iteration on X, fans gave mixed reactions: “Looks ok. Shame it’s again so light and colourful. Bring the darker themes back,” said one fan.

“Please be a promo eye and not the official one – last year’s was atrocious and this is even worse,” wrote another.

However, some were more positive: “Yippee can’t wait. I’m also loving the new eye too, very artistic,” commented one fan.

“This looks so sick, love it. Bring on autumn,” wrote another.