Müller Light is returning to UK TV screens with a fun-loving new ad that celebrates the feeling of transformation you can get when you make just one healthy choice, no matter how small.

Created by London agency VCCP, the dessert brand’s creative will revolve around a brilliantly quirky 30-second spot that heroes realistic and inclusive approach to health.

Produced by Biscuit Filmworks and directed by Rosie May Bird Smith, the campaign illustrates in a light-hearted way how swapping to healthier snacks can only be a good thing.

“This new campaign and the relaunch of Müller Light comes off the back of extensive consumer immersion that confirmed there is still a place for lighter yogurts that taste great, but importantly leave you feeling good when you make a healthy choice,” Müller health brands segment lead, Vicky Morgan said.

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“Over the last two years the Müller brand has been on a transformation and Muller Light is the next in the portfolio to go live with new designs, recipe and comms idea.”

Breaking this week, the work will run across TV, radio, out-of-home, press and social media. Media planning and buying was handled by EssenceMediacom.

VCCP creative director, Colin McKean added: “In a category still filled with guilt-inducing messaging and unrealistic representations of people, we were keen to do something different. So we based Müller Light’s new campaign on a simple, honest insight – when you eat something healthier, you feel good, which makes it more likely the next thing you do will be healthier too.

“And rather than featuring the usual unattainable model-type in a glamorous/sporty location, our TVC features the magnificent Brian, getting his good going in a charity shop.”