Nissan’s latest Formula E film puts children in the driving seat, enlisting them to ensure it is heading towards its electrification goals in a new spot.

The film, which puts kids in the driving seat as they grill Formula E drivers, who compete in the electric vehicle focused sport, on their performance launched yesterday (11 July) and will run across social and digital channels.

It also shows them putting team principal Tommaso Volpe through an intense meeting, asking for a celebratory dance if Nissan wins, and they treat the team to an impromptu yoga session to soothe their nerves.

It follows on from a previous work from Dark Horse for Nissan entitled ‘Nissan EV School’, in which the team were the focus and it was they who immersed and inspired children while teaching them about electric vehicles.

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It comes as the Formula E business aims to achieve carbon neutrality across its operations and product life cycles by 2050.

“We have so much to learn from the younger generations, and now is time for them to tell us what really matters for their future. Alongside the charm and humour of the Department of Futures, there’s a serious message about Nissan’s commitment to electrification,” said Nissan Formula E team member Matthieu Rouxel.

“By placing children at the heart of the campaign, we wish to demonstrate to younger generations that Nissan understands the need to accelerate change,” he continued.

Dark Horses Steve Howell added that the advancements in “automotive technology is to the benefit of the next generation who will only ever really know vehicles being electric”.

“So it felt fitting to have this generation of kids put the Nissan team through the wringer and see whether they’re as committed as they say they are to the future of electric vehicles”.