MoneySuperMarket is capping off its election campaign with a final pair of executions for both polling day and election results day as Labour secures a landslide victory over the Conservatives.

Developed by creative agency New Commercial Arts, the campaign culminates six weeks of tactical ads based around the election which included placements in The Guardian and the Evening Standard, as well as podcasts, online and polling station proximity out-of-home.

Remaining staunchly apolitical, the brand’s creative looks to hit key points of public attention – with the comparison site launching its five point election manifesto: “save you money, save you money, save you money, save you money”.

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“Clever media buying and contextual copywriting has allowed us to insert the brand into the election conversation, and keep it there – all while working at breakneck speed,” New Commercial Arts creative director, Alex King said.

Specific messages were released during key moments of the campaign, such as during the budget statement: “We’ve Saved Britain £1.4billion (now that’s a budget statement)”, and for the debates: “Great Savings, no debate”.

The campaign ends with the taglines: “Choose wisely” on polling day and “The Nation has decided” as the remarkable results were announced earlier today.