Currys’ mobile virtual network iD Mobile is encouraging viewers to ‘see the light’ about the savings it can make by switching from a major network, in its latest awareness-driving campaign.
Developed by Currys full-service creative and PR agency Trouble Maker, the campaign will launch across OOH, digital and broadcast and coincides with a wider revamp of ID’s visual identity.
The 15-second hero spot narrated by actor and entertainer Matt Berry, shows Sally on the wrong floor of the carpark as she searches for her car. She is then graced by a bright green light which tells her where her car actually is and that she cans £240 a year with ID mobile.
“See the light and save yourself and average of £240 a year with ID mobile,” the spot concludes.
Subscribe to Marketing Beat for free
Sign up here to get the latest broadcast advertising news sent straight to your inbox each morning
Meanwhile an audio iteration of the spot, which coincides with rising costs across the main broadband networks, is set to come later in the year.
In May this year, the virtual network operator signed a major sponsorship deal with Channel 4, which will see it show across big hitting TV programmes.
“We’re thrilled to launch the ‘See the Light’ campaign and provide Brits with the inspiration they need to make smarter, more economical choices for their mobile plans,” said iD mobile customer and marketing director Lewis Henry.
“The cost-of-living crisis is a concern for all of us. So, with an average annual saving of £240 compared to major networks, we’re giving those on one of the ‘big 4’ providers a compelling reason to switch to iD,” he continued.
