Pride in London has shared a new campaign entitled ‘We Are Everywhere’, with a new film and set of bold black and white imagery, focusing on authentic portrayals of everyday resistance within the community.

Coming ahead of the Pride in London 2024, the film was shot by creative directors pip and Lib and production company Racket, while the photographs were shot by Pip Jay King.

Running in iconic London OOH locations including Piccadilly Lights and Outernet.

Each portrait captures people from the community, alongside the hilarious and powerful inside jokes written by and for LGBTQIA+ Londoners.

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“With this campaign, we want to take on the increasing attacks on LGBTQIA+ people head on. As next month’s election approaches, this is a timely reminder of our size and our resilience,” said Pride in London deputy director of marketing in London Jamie Wicks.

“We’re not just a punching bag for politicians or an issue to debate – we’re fundamental to the fabric of London,” he continued.

“We want to empower the community to make positive change through championing LGBTQIA+ Londoners who show up unapologetically, every day.”

TMW head of planning Paul Dazeley said that the aim was to channel the communities” rebellious and anarchic attitude into a campaign”.

He added that it hopes to “serve as a reminder of the transformative and vital power that is inherent in everyday queerness.”