Creative agency Leo Burnett has launched POPDesign, a new design studio that will operate its own business proposition, strategy and open its doors to its own clients.

Set to be led by David Allen, creative director of design at Leo Burnett, POPDesign will continue to work with the global agency’s established clientele, which includes the likes of McDonald’s, TUI, Morrisons and Škoda.

The new studio will also look to harness Leo Burnett’s strategic experience to deliver distinctive assets for clients, n a bid to tap into pop culture and create works that resonate widest possible audiences.

“Since Dave joined us two years ago, our design department has doubled in size: growing from just eight designers to 20. The department has pivoted to have a refined focus on social, digital and motion,” Leo Burnett CEO, Carly Avener said.

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“Dave has helped supercharge our organic growth: most recently through extending our scope with Skoda and winning its social business. Now is the perfect time for us to launch POPDesign, allowing the studio to open its doors to clients of its own and continue growing.”

Based at Leo Burnett UK’s Chancery Lane offices, the POPDesign team will consists of  20 conceptual designers with a broad range of experience across social media, branding, packaging, illustration and animation.

Allen added: “We provide populist brands with the tools they need to speak to the widest possible audience: our key aim with POPDesign is to make work that stands out as truly populist and accessible to the mainstream, embracing the challenge of giving brands a unique way to look, without alienating any demographic.”