Confectionery brand Reese’s is once again pouring peanut butter into unusual items for the latest installment in its sensually humorous new brand platform.

The brand has now turned its sweet-toothed impulses onto a chocolate filing cabinet after the release of its previous campaign devised by London agency Mother, which featured a lone stiletto shoe being filled to the brim with peanut butter earlier this year.

‘File that under ‘C’ for Creamy’ evokes the end of the summer and the widespread return to work and school for the majority. It will be supported by ‘always on’ social content.

“We’re creating a peanut butter revolution in the chocolate category, with an aim to disrupt the ordinary,” Hershey‘s Europe and WTR senior marketing manager, Maria Shilyaeva said.

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“Our mission is to fill everything with peanut butter, and we are excited to launch the Reese’s Bar in the UK, with its iconic sweet and salty taste of peanut butter and chocolate flavour, reimagined in a new form.”