Smoking Gun, the Manchester-based PR agency, has been appointed to promote the latest World Cup to hit UK shores, upcoming floristry competition the Interflora World Cup.
The global floral design challenge is making its debut in the UK in September, with competitors attending from over 20 countries, including UK, South Korea, Peru and Canada.
Brand building agency, Smoking Gun will promote the event, hosted at Manchester Central Hall, where contestants will compete to create the most elite, cutting-edge floral designs.
Commenting on the event, which has been hailed as the floral equivalent of the Olympics and the football World Cup, Interflora senior brand manager Erica Nicholson spoke of the brand’s excitement over the upcoming tournament.
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“The Interflora World Cup is the flagship event in the competitive floristry world – bringing together the greatest floral designers from across the globe,” Nicholson said.
Smoking Gun marketing director Rick Guttridge added: “Who knew there could be so much drama and back stories in the world of competitive floristry?”
“The colour and characters involved are ripe for our blend of immersive storytelling and my team has hit the ground running securing widespread coverage with the angles we’ve unearthed – with so much more to come.”
Smoking Gun’s partnership follows a series of recent appointments for the agency, including Welsh jewellery brand Clogau, Alton Towers, Eurocamp, the NHS.
The announcement coincides with the floral brand’s recent acquisition by Calling, who won Interflora earlier this month, after a successful competitive pitch.
