Milk drink brand Yazoo is channeling its best 90s teenager vibes with its biggest campaign to date as it partners with social-first creative agency, Digital Natives, to target Gen Z consumers.
The campaign, which aims to shift the perceptions of the brand and expand the consumer base to specifically include a wider Gen Z audience, will incorporate the current trend of 90s iconography but with a modern twist.
Costing £3 million, the integrated campaign marks Yazoo’s most significant investment in TV advertising to date and will air on key national TV channels including ITV, ITV2, ITVBe, Sky Media and Channel 4. The advert will also feature alongside ITV’s Love Island, in a hope the film will resonate with the show’s viewers.
Set against the backdrop of the TLC song ‘No Scrubs’, the advert features four teenagers and humorously depicts the experience of spending time in your car as a teenager with nowhere to go – with the aim of encouraging consumers to “shake-up” everyday moments with Yazoo.
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This is the second TV commercial Digital Natives has created for Yazoo’s parent company, Friesland Campina. Earlier this year the agency used similar social-first insights to create a campaign for Chocomel.
Yazoo brand manager, Maren Fuhrich said: “Summer is a notoriously busy season for flavoured milk drink sales, so we’re thrilled to be launching our biggest campaign yet.
“Our aim for this promotional activity is to cement our position as market leaders and foster even more appreciation for the brand.”
“With Yazoo on TV screens in millions of homes across the nation the brand will be more visible than ever before, so retailers should stock up to ensure teens, kids and adults alike can readily access their dose of the UK’s favourite deliciously refreshing flavoured milk!” added Fuhrich.
