Deliveroo has teamed up with Atomic Kitten’s Natasha Hamilton to launch ‘Deliver-pudlian’ menus ahead of Eurovision 2023.
To celebrate the fact that Europe’s biggest song contest will take place in Liverpool, the delivery service has released phonetically spelt menus that aim to recognise Scousers and their distinctive pronunciation.
With the help of Liverpudlian popstar Natasha Hamilton, five restaurants from across the city – PICNIC, Spitroast, Big Buns, Nduo Sushi and Yum Cha – will leave no room for interpretation, wrong orders or the need to repeat oneself.
The campaign coincides with research that reveals Scouse, Scottish and Geordie accents top the list of British accents that the nation finds hardest to understand. According to Deliveroo, nearly half of all Brits (49%) have admitted to often being misunderstood because of their accent.
“As a fellow Liverpudlian, it makes me feel whole again to know that people from all over Europe will be able to enjoy and get a taste of our much-loved Liverpudlian culture, through music and food, thanks to Deliveroo’s ‘Deliver-pudlian’ menus,” Natasha Hamilton said. “Don’t forget to check out the new menus when ordering your ‘beh-geh’ or ‘buh-reet-ew’.”
Launching in-store and on the Deliveroo app and website from 3 – 13 May, the Scouse menus hope to be a light-hearted celebration of the city of Liverpool as well as a fun experience.
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Deliveroo head of consumer communications Aisha Jefferson added: “Home to some of the world’s best comedians, Liverpudlians have a wicked sense of humour and so do our local restaurants who jumped at the chance to launch the ‘Deliver-pudlian’ menus. We hope they help new visitors celebrate the local culture and successfully order great food during their stay, whether on Deliveroo or dining in at some of our best local restaurants.
“For the 29% of Brits who will tune into the song contest at home with their favourite local takeaway, we’ve translated the in-app menus too so that customers can test their Liverpudlian lingo skills at home.”
