Gala Bingo has unveiled its latest campaign which sees the return of the Gala Gang in their trademark yellow van.

The second iteration – shot by Noah Harris of Agile Films – sees the group explore ‘Gala Land’ on the hunt for all things five in a row.

The first of the series displays the gang’s visit to the ‘Jolly Good’ cafe where everything is set out in fives – sausages, sausage dogs, mustard pots, sugar cubes and even the café’s clientele.

In the near future, the spot will be followed by two responsible gambling films, and two further adventures that will be launched across the year to promote products and features.

The integrated campaign will roll out via TV, video-on-demand (VOD), out-of-home (OOH), social and digital platforms, with a large dynamic audio campaign developed with AMA launching later this week.

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“Love the Gala Gang and how the story is unfolding throughout 2023. It has been a joy to be part of,” Gala Bingo & Foxy Bingo head of brand Sara Jolly said.

Neverland executive creative director Noel Bunting added: “It’s been a real joy getting the gang back together and out on the road again.”