Ad services firm the WARC has formed a ‘knowledge partnership’ with the Marketing Society to launch the ‘Effective CMO’ programme.

The initiative will look to provide marketers with the skill set and technical know-how needed to launch a successful career in the industry.

“WARC’s mission is to champion more effective marketing, and our partnership with The Marketing Society will provide a new and exciting way to help marketers get to grips with the ever changing marketing landscape and be better equipped with the latest insights, best practices, case studies and data to drive a culture of effectiveness within their businesses,” WARC CEO, Paul Coxhill said.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

Exclusively open to the society’s members the programme will include quarterly releases of tailored, regional content, a joint global events schedule and a three-part CMO to CEO podcast series to be released later this year.

The Marketing Society CEO, Sophie Devonshire added: “I believe WARC is such a valuable resource for marketing professionals who want to stay ahead. The Marketing Society is committed to accelerating marketing leadership and helping our members grow, learn and flourish, so we are delighted to announce our knowledge partnership with WARC.

“I’m really looking forward to us working together to help our members make their marketing even more effective, through great stories of success, marketing intelligence and insight.”