Walkers has unveiled its latest campaign with creative agency VCCP London, titled ‘Love From Walkers’.

The nationwide competition campaign will give one lucky winner the chance to win £100,000 if they are the owners of a heart-shaped crisp.

An array of out-of-home (OOH) ads – placed in London, Birmingham, Manchester and Leeds – intend to mimic the look of a reward poster. The brand’s creatives include three main flavours including ready salted, salt and vinegar and cheese and onion.

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“January is a notoriously dreary month for many, so we wanted to bring a little joy and levity to people’s lives to start the year,” Walkers senior marketing manager Rachael Smith said.

“Through our hunt for the best heart shaped crisp we aim to do exactly that, by sharing some of the love that we receive as the nation’s most-loved crisps – and give people the chance to win a life-changing prize while enjoying their favourite snack. Good luck!”

VCCP London deputy executive creative director, Ross Neil, added: “This Walkers campaign has been created to bring some joy to people across the country. We are excited to remind the nation of their most loved crisps and give them the opportunity to win a cash prize.”