Eyewear company Marcolin has appointed Alessio Puleo as its new group marketing director.

Having worked for Marcolin since 2021, the promotion will see Puleo lead the development and expansion of the brand’s marketing department, with the aim of accelerating the growth of the brand portfolio worldwide.

In his time working for the company, Puleo has taken on direct responsibility for brand management, trade marketing and training areas, and marketing analysis activities.

According to the company – founded in 1961 – Puelo has ‘significant experience’ in the eyewear industry where, for over 20 years, he has had roles with ‘increasing responsibility’.

He will report directly to the CEO and general manager Fabrizio Curci.

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Marcolin prides itself in combining craftsmanship with advanced technologies through the ‘constant pursuit of excellence and continuous innovation’.

The brand distributes its products in more than 125 countries and has worked with the likes of TOM FORD, Guess, adidas, Moncler, BMW, Swarovski, Timberland, GANT, Harley-Davidson and Sketchers.

The appointment comes months after high street optician Specsavers appointed data science consultancy Ekimetrics to help it transform its approach to Marketing Mix Optimisation (MMO).

As a result of the three-year partnership, the consultancy firm will help Specsavers embed frequent learnings into both strategic and day-to-day planning of its marketing activity.

It will also help the high street retailer focus on its media laydown and spend.