Restaurant chain McDonald’s has launched an innovative out-of-home campaign that plays upon current global inflationary pressures by offering customers the chance to ‘travel back in time’ to find better deals.

Developed in partnership with Nord DDB’s Stockholm office, ‘Deals Stuck in Time’ scours Google Street’s historic image archive to find cheaper McDonald’s deals that have previously appeared on out-home boards across Sweden.

Customers are invited to locate their own ‘deals stuck in time’ within the Google Street archive and present them to the McDonald’s website to reap the rewards of an offer that inflation will have invariably passed by.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing campaigns sent straight to your inbox each morning

“McDonald’s have had good prices and many good offers over the years. We thought it was a good and fun idea to revive old McDonalds offers and allow for ”time travels”, especially at a time when price is discussed more than ever,” McDonald’s Sweden marketing director, Staffan Ekstam said.

“We hope that people will take the chance to travel back in time and enjoy their McDonald’s favourites like it was 2009 all over again.”

Out-of-home assets for the campaign will run across the exact sites used by previous, cheaper, McDonald’s campaigns, which will act as ‘time portals’ allowing the public to discover historic, inflation-busting offers. Supporting materials will also be launched across video, audio and social media.

Nord DDB creative, Viktor Einarsson added: “Who doesn’t want to go back in time to when a cheeseburger was 10 Swedish kronor (80p)?”