Not On The High Street has launched a new marketing campaign to promote its ‘fresh’ new look.
The new positioning and ‘Celebrate Life’ campaign highlights the way the online marketplace is moving from traditional gifting occasions to providing unconventional gifts for ‘all of life’s moments’, including ‘the good, the bad and the ugly’.
Created by agency New Commercial Arts, the playful new spot intends to depict the many humorous and relatable moments that provide the ‘perfect reason’ to gift from Not On The High Street, ‘from getting ghosted to getting a bad haircut to getting some love on your birthday’.
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The brand wishes to showcase the change it is making in seeking to appeal to younger audiences.
“Not On The High Street is an iconic British gifting brand and the ultimate destination for today’s gift givers, however big or small the occasion. We’ve given the brand a fresh new look and our new campaign represents a key milestone as we broaden our appeal to a new generation of gift givers,” Not On The High Street brand and creative director, Lorna Brown, said.
The campaign launches on YouTube and all Not On The High Street social channels today.
New Commercial Arts founder and artistic director, Nici Hofer, added: “Re-launching Not On The High Street has been a huge amount of fun. Our ‘Celebrate Life’ campaign is a playful homage to all those moments a little gift goes a remarkably long way.”
