Brooklyn Brewery has unveiled a mural in Brixton that was painted using pilsner-infused paint.
American artist Danielle Mastrion was flown over from the US to create a unique mural for the brand in celebration of transatlantic creativity.
The news comes a month after White Claw Hard Seltzer created an out-of-home (OOH) poster to cool down the various Londoners feeling the heat on the hottest day of the year.
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“Having the opportunity to bring my expression of Brooklyn to the UK is a total dream come true, and when I was asked about creating the first ever mural painted with beer, I knew this was going to be a fun project,” Mastrion said.
“Brooklyn Brewery’s values are intrinsically tied to the communities in which it finds inspiration. In this sense, there is huge synergy between our creative philosophies, as I bring Brooklyn with me when I’m painting, no matter where I am in the world. It’s about giving back to the communities that inspire you.”
The OOH campaign will also allow members of the public to paint on a blank canvas in Brixton on 27 August.
Brooklyn Brewery UK brand manager, Olivia Rawlinson added: “Like the incredible work of Danielle Mastrion, Brooklyn Brewery’s ultimate mission – alongside brewing world-class and flavourful beer is to encourage creative progress at a grassroots level among vibrant people and emerging talent.”
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