FMCG giant Heinz has worked with Sydney creative agency REBORN on its latest campaign to promote its Plant Proteinz brand.

‘Your tastiest good choice of the week’ looks to acknowledge the increasingly health-conscious choices that customers are making in their day-to-day lives.

The campaign will be launched across Australia this week, running across broadcaster video-on-demand, digital, social media and retail OOH channels.

https://www.youtube.com/watch?v=W0vwe69zEOo&t=11s&ab_channel=HeinzAustralia

Through this latest promotional push Heinz will be hoping make a positive impact on its consumer base by showing customers how they lead better lives by making small, but healthier choices every day.

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“We know our consumers want to live mindfully and make good choices to lead better lives,” Kraft Heinz Company head of marketing – ready meals, Kiri Hyde said.

“Here at KraftHeinz, we are committed to making it easier for their food choices to reflect this desire for a better lifestyle. ‘Your tastiest good choice of the week’ positions Plant Proteinz as a simple and delicious plant-based option to add to the repertoire of small steps people can take to achieve those goals.”

REBORN CEO and founder, David Easton added: “We all try to make good choices throughout the week. Riding to work instead of driving. An early morning workout. The truth is, though, good choices can be hard.

“Having helped launch the brand 3 years ago, we’re excited to launch this new campaign for Heinz Plant Proteinz as we encourage a wider audience to try the delicious soups with 15g of plant protein per serve.”

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