Marketing tech firm Team ITG recently opened the largest, purpose-built content creation studio outside of London, located in Birmingham.
Having recently used the studio’s facilities for its Platinum Jubilee ‘Coronation Chicken Burger’ campaign, fried chicken restaurant chain KFC described the process as a “seamless and enjoyable experience from start to finish.”
The use of Team ITG’s facility for the campaign builds upon the firm’s close partnership with KFC, with the UKI naming the marketing tech outfit as KFC’s ‘Partner of the Year’ in 2021.
The 30,000 sq. ft ‘ITG Capture’ studio allows brands to create all of their multichannel content in the same location, with the new development containing photography, video and TV production facilities.
Giving brands a royalty-free production environment is proving a big hit for the firm, with several larges businesses already making use of the space, including DFS, Avon and the Co-Op. Team ITG’s client list also includes large multinationals such as GSK, Jaguar Land Rover, Heineken and Puma, alongside UK retailer Currys.
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“ITG Capture is an incredible state of the art space, that has everything you need and more to capture content,” KFC marketing assistant, Meg Stigant said.
“ITG have made it comfortable for clients to be as involved with the shoot as they want, allowing them to see the action live but also have a fantastic workspace upstairs with an overhead view of the studios.
She continued: “Capture itself is amazing, but the ITG team that comes with it makes it an even more special experience.”
KFC marketing operations lead, Isabelle Limbrick added: “An incredible film and photography studio with everything you need under one roof.
“We had a great day working in partnership with ITG who have an uncanny knack of putting you at ease, whilst delivering at incredible speed some great shots.
She concluded: “From using their kitchens, studio through to retouching and final outputs ITG made it a seamless and enjoyable experience from start to finish.”
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