West Ham United F.C. has selected customer experience platform Mapp, to help boost its personalised fan experience across the club’s websites and eCommerce shop.

Mapp will support West Ham United in establishing a ‘unified supporter view’ online and creating hyper-personalised communications for all fans and loyal supporters.

After qualifying for the Europa League earlier in 2021 and attaining seventh place in the Premier League last season, West Ham United continues to add new dimensions to its fan base every year.

The club wishes to replicate its success on the pitch through its engagement with fans. In line with this ambition, the technology company will also launch a new app for the football team’s supporter base.

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“With more games, more hospitality, and more communications to consider than ever before, it required a platform that could provide the support it needed to help achieve its ambitious goals,” Mapp added.

The company operates globally, helping more than 700 brands including PepsiCo, Vivienne Westwood and Lloyds Pharmacy.

“West Ham’s focus is centred around fan experience,” West Ham United head of mar-com operations Luke Giles said.

“Our ultimate goal is to ensure that we are providing a great experience to our supporters, online as well as offline, and making sure that they receive personalised and relevant communication from their favourite club.”

“That’s where Mapp comes in – by helping us to consolidate all our communications, we will be able to better target our loyal supporters, as well as those just starting out with West Ham.”

“We want to make sure that all fans, no matter where they are on their journey, know they are valued by West Ham United.”

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