Drinks brand Pepsi Max has unveiled its festive experience, the ‘Put it on Ice Bar’.
The pop-up bar will be open from 11-13 December in Westfield Square, White City.
As part of the experience, shoppers will be given the chance to get some of their Christmas shopping done for free by “Pepsi’s little helpers”, while they unwind with a cocktail or mocktail.
Drinks available include Glacier Zest, Polar Truffle and Hot Honey Fizz.
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Customers can also take part in a game of Pepsi pong for the chance to win exclusive festive merchandise from the brand, including sweater vests and socks.
For those who love a good Instagram moment, there will be an Ice Photo Wall.
“The daily grind can be relentless, but Christmas is the key time of year where you can put that on hold and bounce those tasks to January – It’s Christmas after all” said Steven Hind, chief marketing officer at Pepsi.
“Pepsi MAX’s Put it on Ice Bar is the ultimate antidote to the hustle and stress of working life. It’s a fun, firm reminder that you have permission to play and put the boring tasks to one side, so you can prioritise enjoyment this festive season.”
Tickets will be available to book from 28th November at 9am.
