British fitness apparel brand Gymshark has strengthened its expansion across the United States through a new partnership with Dick’s Sporting Goods, marking its first-ever wholesale collaboration in the US.
Launching tomorrow (23 October), the partnership will see Gymshark items stocked exclusively in 12 Dick’s House of Sport stores across the country.
The announcement comes just days after the opening of Gymshark’s first permanent US retail store at Roosevelt Field Mall in New York, signalling the brand’s accelerating stateside ambitions.
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Mitch Healey, director of retail and wholesale, North America at Gymshark, said: “When we started to look for our first wholesale partner in North America, there were two things we knew we had to have in common, that they were an iconic brand and that they would be able to bring the authentic Gymshark experience to their community. Dick’s Sporting Goods just leapt off the page.”
The collaboration gives US shoppers access to some of Gymshark’s most-hyped collections, including its Power and Vital lines, known for their premium design, technical fabrics and strong community following.
Brendan Kirk, VP of merchandising at Dick’s Sporting Goods, said the partnership supports the retailer’s mission to bring “fresh and surprising brands” to its customers.
“Becoming Gymshark’s first US wholesaler allows us to do just that,” he said. “Gymshark is redefining what modern training apparel looks like with high-performance, stylish pieces rooted in real gym culture. House of Sport is the perfect place to bring that experience to life.”
Each of the 12 participating locations will feature a dedicated Gymshark-branded space, complete with bespoke fixtures, athlete mannequins, including 3x Mr. Olympia Men’s Physique Champion Ryan Yerry, and custom stands made from real weight plates to reflect the brand’s “We Do Gym” ethos.
Gymshark apparel and accessories will be available in House of Sport stores across the US, including New Jersey, Pennsylvania, Florida, Georgia, Texas, Tennessee, and Massachusetts.
