CBD drink brand Goodrays has announced the launch of its first functional drink range, which marks its entrance into non-CBD (cannabidiol) products.
The Re:Focus drink is launching in two flavours, Zesty Lime & Kiwi and Wild Mixed Berry Mix, which will roll out at select UK retailers and is available on Goodray’s website.
As part of the ingredients, the drinks manufacturer added three bioactive ingredients, lionsmane, magnesium and electrolytes, which are optimised for effectiveness according to Goodrays.
Eoin Keenan, founder of Goodrays said: “Having spent the last decade in the CBD industry, and with our CBD range growing 45% year-on-year, Re:Focus is a milestone moment for us and is a first-to-market product in the UK due to the effective doses of magnesium, lion’s mane and electrolytes included.
“We believe that functionality should never come at the cost of flavour, which is why delivering delicious taste remains at the heart of everything we create.”
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
Re:Focus will be sold in packs of 4x 330ml cans for £7.50 across the UK starting on 20 October.
The new launch comes after the beverage manufacturer debuted a rebrand for the company in August aimed at elevating the CBD drinks category.
