Creative agency VML has appointed UK CEO Pip Hulbert to the newly established role of chief client officer, international markets. She will take up the new position effective immediately.
Based in London and covering the EMEA and APAC regions, Hulbert will lead VML’s senior global client leaders across international markets, overseeing a portfolio of big-name global brands.
Hulbert added: “I’m excited about the opportunity to work alongside more colleagues and our iconic clients across different markets.
“We have an amazing opportunity to leverage both world-class creativity and technology to solve business and brand problems at transformative scale. This makes VML our clients’ most important partner in driving commercial results.”
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Set to report into global chief client officer Eric Campbell, Hulbert leaves her role as VML’s UK CEO after a two year spell in which the agency secured more than 200 industry awards.
Campbell added: “Having worked closely with Pip over the last two years, I’ve seen firsthand her passion for building strong client relationships and driving business transformation.
“Pip’s strategic acumen and ability to inspire innovation and deliver meaningful growth for our clients is truly exceptional. Her leadership will be central to how we expand our global client portfolio.”
