Car servicing and repair firm Kwik Fit is spotlighting its 20,000 mile tyre guarantee with a series of out-of-home activations located almost 20,000 miles from the UK.
Developed in collaboration with creative agency VCCP, the brand’s 20,000 mile guarantee for all Season 6 Bridgestone Turanza tyres is brought to the heart of Texas, Tokyo and Sydney.
A selection of UK billboards displaying panoramic scenes of Sydney will aim to further underline Kwik Fit’s extensive tyre guarantee, as will a livestream of the small rural town of Marulan, Australia shown at Outernet London.
“In a world of AI, CGI and fake ads, it was refreshing to create this as a real campaign, running Kwik Fit ads in markets Kwik Fit doesn’t even exist within, all with the aim of demonstrating that 20,000 miles is a really, really long way away – further than many people might think,” said Tom Gentle, head of retail marketing at Kwik Fit.
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“As Kwik Fit aims to ensure their customers drive away happy every time, we wanted to bring this to life in a way only they could.”
With media planning and buying handled by EssenceMediacom, VCCP Media’s creative partnerships team worked with Posterscope to arrange the Texas, Australia, Tokyo and Outernet placements. VCCP’s content creation studio Girl&Bear oversaw the production of the integrated campaign.
Dipesh Mistry, creative director at VCCP added: “Getting the job done is one thing. Doing it over 20,000 miles is another. For our customers and for our wonderful clients, together we continue to push the work – Making sure everyone drives away happy every time.”
