Bed retailer Dreams has appointed Siobhan King as its new chief marketing officer (CMO). King joined the High Wycombe-based firm earlier in the summer from jewellery retailer Pandora.

In her new role, King will be entrusted with leading all aspects of Dreams’ marketing and advertising activity, including its in-house design studio and internal communication team.

“I’m excited to join Dreams at such an exciting stage in its growth journey. Choosing the perfect bed is one of the most important decisions people make for their everyday lives, and Dreams has earned its reputation as the UK’s most loved bed retailer through its bed experts and commitment to quality,” said King.

“My focus will be on strengthening that trust, inspiring every customer and helping to deliver an amazing customer experience, so Dreams can continue to be the first choice for customers in the years ahead.”

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King succeeds Jo Martin in the role, who left Dreams in July to explore “a new chapter in the freelancing space”, having first joined the brand in November 2021.

Jonathan Hirst, CEO of Dreams added: “I am delighted to welcome Siobhan to Dreams. She brings a proven track record of leading dynamic teams and I’m confident she will make a big impact as we continue to evolve the Dreams brand and deepen our relationships with customers.

“I would also like to thank Jo Martin for her significant contribution and strong leadership during her time with us. She leaves with our immense gratitude and best wishes for her future.”