Visual communication platform Canva has teamed up with media owner Global to devise a multi-platform marketing campaign to inspire creativity across the UK.
Crafted in partnership with Global-owned Capital Radio, the creative was the result of listener submissions after they were asked to craft a bold, creative and aspirational design for a chance to have their work displayed on The Landmark @ London Bridge, one of the firm’s largest screens.
The work’s main aim is to help people “design against dull” using Canva’s tools, with competition winner Gabriele being offered a 10-year Canva subscription, an Apple iPad, an Apple Pencil and a bespoke prize.
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“This campaign has shown the incredible creativity people unlock with Canva. Seeing one of those designs light up London highlights how powerful simple tools can be in helping ideas make an impact,” said Amanda Zafiris, head of marketing for Europe at Canva.
The competition follows the Sydney-based brand’s outdoor takeover of Waterloo featuring a series of 14 Global billboards that transformed the space into a live demonstration of Canva’s design capabilities.
Gabriele added: “It was easy to create the design using Canva’s tools such as Background Remover, Magic Eraser and Special Effects to create different colours.”
