Harvey Nichols is rolling out its Autumn Winter campaign for 2025 this month to coincide with Fashion Month.
Produced in partnership with designer Jacky Marshall, professionally known as JackyBlue, it builds on an ongoing tie-up that “places bold, expressive artwork at the heart of Harvey Nichols’ storytelling”.
Additionally, the illustrator’s “vivid use of colour and dynamic line brings a new perspective to the season, interpreting the collections with a sense of immediacy and creative flair,” said the retailer.
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The luxury department store’s creative director Kate Phelan said: “Autumn/winter 25 is a season defined by confidence. In colour, in cut and in creativity.
“Jacky’s work captures that energy in a way that feels both relevant and unexpected, amplifying our creative vision for the season and the transformation taking shape at Harvey Nichols.”
The campaign is set to launch throughout London and Edinburgh via a targeted mix of digital, social, and out-of-home activations.
It comes as Harvey Nichols pushes ahead with the transformation of its Knightsbridge flagship store, with a particular focus upon the redesign of its ground floor.
The brand said its new space would marks a “significant evolution for the brand, introducing a bold direction that blends fine and designer jewellery with a curated lifestyle offer”.
