Health and beauty retailer Boots is looking to supercharge the latest campaign for its pharmacy-focused ‘Online Doctor’ service by targeting connected TV.

Developed in partnership with ad tech firm Quantcast, the creative will promote Boots Online Doctor’s ‘holistic’ weight loss support service, which includes one-to-one coaching, a podcast, and app-based tools.

The main challenge for Boots’ campaign was, according to the retailer, “to reach a niche, health-conscious audience at scale, without relying on third-party cookies or compromising consumer privacy.”

“Targeting the ideal audience with the right message at the optimal time is notoriously complex, but Quantcast has made this infinitely easier for us,” said Rebecca Tillman, paid media lead at Boots Online Doctor.

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“The platform enables us to build an audience, engage them across CTV, online video, and display, and gain real-time insights. Managing our programmatic campaigns in-house further strengthens our efforts, giving us the agility and control to move quickly, experiment with creative, and stay aligned with broader business goals.”

The strategy will combine intent-based targeting from real-time browsing signals, contextual placements in wellness content, and cookieless activation at scale.

Ellie Lane, head of client strategy at Quantcast added: “This campaign shows what happens when you blend great creative with smart targeting and fast feedback.

“We’re proud to help brands like Boots Online Doctor reach high-intent audiences with high-performance advertising that delivers results.”