Uniqlo has named Academy-Award winner Cate Blanchett as its newest Global Brand Ambassador, marking a high-profile partnership that blends fashion, philanthropy, and advocacy.
According to the Japanese fashion giant, Blanchett will collaborate with the brand to advance its LifeWear philosophy, which emphasises timeless design, quality, accessibility, and a commitment to positive societal impact.
Uniqlo founder and CEO of fast retailing Tadashi Yanai said: “Ms. Blanchett is among the greatest actors of her generation—on stage and on screen. But our admiration goes beyond entertainment.
“Her passion and engagement is evident in her contributions as a role model for women and her mentorship of emerging film and theatre artists, as well as her long-standing commitment to humanitarian and environmental causes. Through our partnership, we will work together to make positive changes in the world around us.”
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Blanchett added: “I value the ambition of Uniqlo to make life better through its LifeWear apparel: timeless design, perfected simplicity, affordable, accessible, quality clothing that lasts.
“I am energised by the opportunity to help Uniqlo advance important aspects of its LifeWear philosophy—supporting the next generation, highlighting and combatting the ongoing global displacement crisis, giving back to communities, and contributing to a more equitable world.
“On top of that, to creatively reconnect with Clare Waight Keller and be in dialogue with Uniqlo Global Brand Ambassador Roger Federer is a privilege indeed.”
In addition to her acting career, Blanchett is widely recognized for her advocacy and leadership. She serves as a UNHCR Global Goodwill Ambassador, is a member of the Earthshot Prize Council, and holds numerous positions supporting theatre, film, conservation, and humanitarian initiatives worldwide.
The retailer says the partnership is inspired by Blanchett’s global accomplishments and her credibility as a style icon and humanitarian. Details of upcoming campaigns and initiatives involving Blanchett are expected to be announced later.
